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Welcome to Monné Business Developer

With first-hand expertise and experience in both SMB and enterprise environments, my focus is less paper and more action.

Starting a business or doing business in Asia comes with different approaches, cultures and patience, not to mention bigger challenges when it comes to rules & regulations, local taxes, customer acceptance and customs.

The efforts are rewarded as in most industries the Asian markets are globally the fastest growing and volumes are huge.

Having a professional on board that understands these markets and having a solid network will make your business easier, more profitable and sustainable.

Expertise

Get on Track

Diverse Experience

With more than 31 years of experience in leadership roles, business development, sales, organisation & marketing within the Poultry Breeding & Genetics, Agricultural equipment, IT, Automotive, Golf sport and family business set-ups, combined with over 20 years of Asia business expertise & experience, I am the right person to take on board who can advise you on your present operation & future growth.

Check all the Boxes

Me

Offering a wide variety of on the job management functions, business development, business advisory services & with a pragmatic and practical approach:

Representing companies in Asian markets.
Consulting, advising & on-site supporting companies who are doing or looking to do business in India.
Improving and modernizing family businesses.

Excel Business

Who

Companies who are looking for an experienced area manager for the Asia markets and want to grow their business.

Companies who are planning to start up their foreign offices.

Companies who want to develop their markets in Asia further.

Companies that look at countries like India as a business opportunity and need a professional who can translate strategy, location, market approach, investments & management into a successful formula.

Recommendations

I had the pleasure of working with Ferry when he was the Marketing Manager for Aviagen’s India and can say he is an outstanding professional. As a team player and collaborator, he consistently contributed to the effectiveness of both regional and global initiatives. His ability to think outside the box and drive impactful marketing strategies played a key role in increasing both brand awareness and sales in the region. Ferry is a knowledgeable and highly professional marketing practitioner who brings a breadth of experience and innovative ideas into to the table. He is an asset to any organization and I highly recommend him for any marketing leadership role.
Marla Robinson , Global Marketing Director Aviagen
I worked with Ferry for sales in Asia & Oceania markets. Despite the physical distance between the Netherlands and India, he is an enthusiastic people manager that makes you feel he is always there for the team. He has a lot of experience within Asia markets and has shown to familiarise himself to a for him new agricultural lighting industry in a very short time. Ferry cares deep for others and proactively shares market info & his experiences to help others. He doesn’t shy away from hard conversations and welcomes feedbacks; he is transparent and gives others constructive and actionable advices. Our collaboration has been quite a journey. On the business side, he travels frequently, can quickly earn relationships & trust from business partners & integrators and has opened new markets for the company in his regions. As a speaker he has been invited several times by partners in the industry to offer trainings/lectures to their team and clients.
Pin-Hsuan Lee, ex-inbound sales, HATO Agricultural Lighting, current Product Manager Prolumia
Ferry is an extremely experienced and competent sales and marketing manager and was an asset to my team. Through his extensive experience Ferry built up rapport with his client base and fully understood their needs, he was also at the forefront to mentor and upskill the young sales team and to drive them forward to further success. Ferry is very adaptive in realizing the marketing needs regional wise and implemented a robust marketing strategy, first giving brand awareness and then highlighting brand specifics in a way that end users understood.
Marc Scott, ex Business Manager Aviagen India, current Sr. Area Sales Manager Big Dutchman Asia
At HATO Agricultural lighting I worked with Ferry. He was responsible for Asia and Oceania markets in his role as Business Development Manager. Ferry did not have an agricultural background, through his dedication and his openess to learn, he quickly got a grasp of the industry and proved to be an excellent networker. Ferry did an excellent job at establishing and building relations through out the region. Although Ferry was stationed in India I appreciated and noticed the effort he made to make relations at our Head office in the Netherlands. His communication was open and honest, always welcoming feedback and willing to provide this.
Miguel Gomez Suarez, ex-Business Development Manager, HATO Agricultural Lighting, current Area Sales Manager at Geelen Counterflow
I had the privilege of working under Ferry Monné, and his leadership has been truly transformative for our team at Aviagen India, and more specifically to me. Coming from an automotive background, Ferry brought a fresh perspective that has greatly benefited our livestock business. What sets Ferry apart is his trust in team members and his ability to empower us to take the lead. He believes in fostering professional growth and goes the extra mile to support and guide his team. One such example is the sales training program he organized, which significantly enhanced my skills and confidence. Ferry’s vast experience across different industries is a tremendous asset, and his supportive and approachable nature makes him a fantastic mentor and leader. I deeply appreciate his contributions to our team and look forward to learning even more from him in the future.
Mani Karuppasami, Key Account Manager Aviagen India
Ferry is a highly addaptive dedicated manager, who'm I have known for many years. He has an flexible attitude to the many challenges which he is confonted with, and always delivered the demands presented to him on time and within or above specification. I also know him as a very pleasant person and a great family man as well with a broad scope of interests. I would highly recommend him to anyone.
Klaas Kettenis, ex-Project Manager Best Business IT Group, currently retired
Ferry is a highly addaptive dedicated manager, who'm I have known for many years. He has an flexible attitude to the many challenges which he is confonted with, and always delivered the demands presented to him on time and within or above specification. I also know him as a very pleasant person and a great family man as well with a broad scope of interests. I would highly recommend him to anyone.
Klaas Kettenis, ex-Project Manager Best Business IT Group, currently retired
During the years I worked with Ferry I always admired his way of achieving success the way he predicted. With little effort, Ferry is able to reach into the full depth of what needs to done, then succeeds. Besides that, Ferry is a fun guy to work with, that's for sure. A real teamplayer who knows how to motivate people around him.
Ottomar Kruseman, ex-Project Manager & Consultant, currently owner at OBAK Services
Ferry Monné is an enthusiastic car professional and has built up considerable experience in an international environment. He enjoys not only working with sales, but also working on product specifications, pricing and accessory sales issues. Occasionally he was the back up for Logistics too. Ferry is an asset to the group as he's knowledgably and utterly supportive to the whole organisation. He is very meticulous in implementing sales and marketing tools with dealers. Ferry enjoys working with people. It was a pleasure working with Ferry Monné for more than 3 years in India!
Dolpff Wigbers, ex-CFO Volvo Car India, now retired
The coolest person I have had the privilege to work with, always ready to lend a hand when needed. He embraced the vibrant culture effortlessly, adapting to situations with ease while offering personal guidance that encouraged fresh perspectives. Incredibly supportive, he consistently prioritizes his colleagues, making himself approachable and readily available in any circumstance. It was an honor working with him, and I wholeheartedly recommend him for any leadership role. A perfect fit for any head position.
Rajender Rawat Singh, ex-Sales Manager East region Aviagen India, currently Regional Manager South Asia at SKA
I worked with Ferry for almost 4 years at Aviagen. He has an amazing breadth of experience in sales and marketing having worked in the IT, automobile, agricultural equipment, and genetics spaces. He is able to connect with clients and rapidly understand their pain points, Using these to ideate what he and his organization can do to use these as areas of opportunity. He has ensured consistency and compliance across global organizations, whilst bringing new concepts to the fore. He developed a powerful sales organization and trained them to maximize their outcomes, under massively challenging market conditions.
Dominic Elfick, Marketing Manager Aviagen Asia
Ferry is very focused on building lasting relationships with existing and potential customers. His extensive knowledge of Xerox hard- and software helped him grap their attention and confidence. Together with his drive to achieve his (sales)targets, this made him a well balanced salesperson in our team. Great colleague to work with and always in for a good joke.
Marcel Benoni, Color Production Specialist Xerox Netherlands
I had the pleasure of working alongside Ferry Monné, the Marketing Manager for Aviagen India, for several years. Ferry brought extensive marketing expertise to the team and quickly developed a strong understanding of the poultry industry. His friendly, approachable nature made him a fantastic collaborator, always ready to share insights and offer valuable advice. Ferry’s positive, forward-thinking attitude, combined with his strategic mindset, made him an essential asset to the Aviagen Global Marketing Team. Ferry will continue to excel and drive success in any role he takes on.
Wendy Parker, Marketing Communicaton Specialist Aviagen

Recommendations

I had the pleasure of working with Ferry when he was the Marketing Manager for Aviagen’s India and can say he is an outstanding professional. As a team player and collaborator, he consistently contributed to the effectiveness of both regional and global initiatives. His ability to think outside the box and drive impactful marketing strategies played a key role in increasing both brand awareness and sales in the region. Ferry is a knowledgeable and highly professional marketing practitioner who brings a breadth of experience and innovative ideas into to the table. He is an asset to any organization and I highly recommend him for any marketing leadership role.
Marla Robinson , Global Marketing Director Aviagen
I worked with Ferry for sales in Asia & Oceania markets. Despite the physical distance between the Netherlands and India, he is an enthusiastic people manager that makes you feel he is always there for the team. He has a lot of experience within Asia markets and has shown to familiarise himself to a for him new agricultural lighting industry in a very short time. Ferry cares deep for others and proactively shares market info & his experiences to help others. He doesn’t shy away from hard conversations and welcomes feedbacks; he is transparent and gives others constructive and actionable advices. Our collaboration has been quite a journey. On the business side, he travels frequently, can quickly earn relationships & trust from business partners & integrators and has opened new markets for the company in his regions. As a speaker he has been invited several times by partners in the industry to offer trainings/lectures to their team and clients.
Pin-Hsuan Lee, ex-inbound sales, HATO Agricultural Lighting, current Product Manager Prolumia
Ferry is an extremely experienced and competent sales and marketing manager and was an asset to my team. Through his extensive experience Ferry built up rapport with his client base and fully understood their needs, he was also at the forefront to mentor and upskill the young sales team and to drive them forward to further success. Ferry is very adaptive in realizing the marketing needs regional wise and implemented a robust marketing strategy, first giving brand awareness and then highlighting brand specifics in a way that end users understood.
Marc Scott, ex Business Manager Aviagen India, current Sr. Area Sales Manager Big Dutchman Asia
At HATO Agricultural lighting I worked with Ferry. He was responsible for Asia and Oceania markets in his role as Business Development Manager. Ferry did not have an agricultural background, through his dedication and his openess to learn, he quickly got a grasp of the industry and proved to be an excellent networker. Ferry did an excellent job at establishing and building relations through out the region. Although Ferry was stationed in India I appreciated and noticed the effort he made to make relations at our Head office in the Netherlands. His communication was open and honest, always welcoming feedback and willing to provide this.
Miguel Gomez Suarez, ex-Business Development Manager, HATO Agricultural Lighting, current Area Sales Manager at Geelen Counterflow
I had the privilege of working under Ferry Monné, and his leadership has been truly transformative for our team at Aviagen India, and more specifically to me. Coming from an automotive background, Ferry brought a fresh perspective that has greatly benefited our livestock business. What sets Ferry apart is his trust in team members and his ability to empower us to take the lead. He believes in fostering professional growth and goes the extra mile to support and guide his team. One such example is the sales training program he organized, which significantly enhanced my skills and confidence. Ferry’s vast experience across different industries is a tremendous asset, and his supportive and approachable nature makes him a fantastic mentor and leader. I deeply appreciate his contributions to our team and look forward to learning even more from him in the future.
Mani Karuppasami, Key Account Manager Aviagen India
Ferry is a highly addaptive dedicated manager, who'm I have known for many years. He has an flexible attitude to the many challenges which he is confonted with, and always delivered the demands presented to him on time and within or above specification. I also know him as a very pleasant person and a great family man as well with a broad scope of interests. I would highly recommend him to anyone.
Klaas Kettenis, ex-Project Manager Best Business IT Group, currently retired
Ferry is a highly addaptive dedicated manager, who'm I have known for many years. He has an flexible attitude to the many challenges which he is confonted with, and always delivered the demands presented to him on time and within or above specification. I also know him as a very pleasant person and a great family man as well with a broad scope of interests. I would highly recommend him to anyone.
Klaas Kettenis, ex-Project Manager Best Business IT Group, currently retired
During the years I worked with Ferry I always admired his way of achieving success the way he predicted. With little effort, Ferry is able to reach into the full depth of what needs to done, then succeeds. Besides that, Ferry is a fun guy to work with, that's for sure. A real teamplayer who knows how to motivate people around him.
Ottomar Kruseman, ex-Project Manager & Consultant, currently owner at OBAK Services
Ferry Monné is an enthusiastic car professional and has built up considerable experience in an international environment. He enjoys not only working with sales, but also working on product specifications, pricing and accessory sales issues. Occasionally he was the back up for Logistics too. Ferry is an asset to the group as he's knowledgably and utterly supportive to the whole organisation. He is very meticulous in implementing sales and marketing tools with dealers. Ferry enjoys working with people. It was a pleasure working with Ferry Monné for more than 3 years in India!
Dolpff Wigbers, ex-CFO Volvo Car India, now retired
The coolest person I have had the privilege to work with, always ready to lend a hand when needed. He embraced the vibrant culture effortlessly, adapting to situations with ease while offering personal guidance that encouraged fresh perspectives. Incredibly supportive, he consistently prioritizes his colleagues, making himself approachable and readily available in any circumstance. It was an honor working with him, and I wholeheartedly recommend him for any leadership role. A perfect fit for any head position.
Rajender Rawat Singh, ex-Sales Manager East region Aviagen India, currently Regional Manager South Asia at SKA
I worked with Ferry for almost 4 years at Aviagen. He has an amazing breadth of experience in sales and marketing having worked in the IT, automobile, agricultural equipment, and genetics spaces. He is able to connect with clients and rapidly understand their pain points, Using these to ideate what he and his organization can do to use these as areas of opportunity. He has ensured consistency and compliance across global organizations, whilst bringing new concepts to the fore. He developed a powerful sales organization and trained them to maximize their outcomes, under massively challenging market conditions.
Dominic Elfick, Marketing Manager Aviagen Asia
Ferry is very focused on building lasting relationships with existing and potential customers. His extensive knowledge of Xerox hard- and software helped him grap their attention and confidence. Together with his drive to achieve his (sales)targets, this made him a well balanced salesperson in our team. Great colleague to work with and always in for a good joke.
Marcel Benoni, Color Production Specialist Xerox Netherlands
I had the pleasure of working alongside Ferry Monné, the Marketing Manager for Aviagen India, for several years. Ferry brought extensive marketing expertise to the team and quickly developed a strong understanding of the poultry industry. His friendly, approachable nature made him a fantastic collaborator, always ready to share insights and offer valuable advice. Ferry’s positive, forward-thinking attitude, combined with his strategic mindset, made him an essential asset to the Aviagen Global Marketing Team. Ferry will continue to excel and drive success in any role he takes on.
Wendy Parker, Marketing Communicaton Specialist Aviagen

Business Development

Improving your business

Having the right people at the right place is not easy and sometimes simply not possible.

Especially after 2020 having a representation in the region that can take your business in Asia to the next level, becomes more important than ever before.

Representing a company means guarding its core values, goals and objectives and translating this into a realistic business plan and results

Building up new markets and growing in existing markets are challenges that need to be translated in a different way in Asia, trust, culture & patience are the key words.

With my expertise on various levels I translate objectives into results in a successful manner.

Business Asia

Going Asia

Asia is one of the fastest growing emerging markets that comes with a lot of import & export opportunities for luxury products, A-brand technical products & equipment. The livestock industry in has been growing year-on-year in Asia faster compared to other continents with a very promising forecast.

Finding the right professional can make the brand/company values, to maintain benchmark standards, by having a local representative monitoring and supporting your partners, will benefit all parties.

For doing business in a right and profitable way, you need to understand the cultural differences, expectations and objectives, I have that expertise and can make the difference!

About me

Ferry Monné is an internationally accomplished sales and marketing professional with over 31 years experience in Poultry Breeding & Genetics, Agricultural Equipment, IT & the Automotive Industry gained in sales & senior management positions in the Netherlands & more than 20 years experience in doing business with and in India, Asia & Oceania. He has a wide-ranging experience in Sales & Marketing with specialties in Business, Sales & Competence Development.

Like what you see?

If you like what you've read or have a question and want to get in touch with me, fill in the form below:

CONSULT

PRESENT

TRAIN

EXHIBIT

ADVISE

Welcome to Monné Business Developer

Expertise

Get on Track

Diverse Experience

Check all the Boxes

Me

Excel Business

Who

Recommendations

Recommendations

Business Development

Improving your business

Business Asia

Going Asia

About me

Like what you see?

Contact me